In a major step toward agricultural modernization, farmers across Punjab’s Potohar region have begun applying for the government’s 2025 Olive Cultivation Subsidy. Launched under the Agriculture Transformation Plan, this initiative offers targeted financial and technical support to encourage large-scale olive farming in the region, aiming to boost local production and reduce reliance on imported edible oil.
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Government Launches Financial Assistance Scheme to Boost Olive Farming Across the Region
Date: September 14, 2025
Location: Rawalpindi
The farmers of the Potohar region have started applying for the Olive Cultivation Subsidy 2025, following the launch of a new government initiative under the Punjab Agriculture Transformation Plan.
Under the subsidy scheme, registered farmers will receive Rs 57,960 per acre for the cultivation of olives. The scheme aims to cover over 3,600 acres of new olive plantations in key districts including Rawalpindi, Chakwal, Attock, Jhelum, and Khushab.
Key Features of the Subsidy Scheme
- Subsidy Amount: Rs 57,960 per acre
- Target Area: 3,625 acres in Potohar region
- Oil Extraction Support: 50% subsidy on cold-press units
- Technical Support: Field staff assistance, land assessment, and training
- Application Deadline: End of October 2025
Local agriculture offices have been designated as application centers. Field officers are actively guiding farmers through the application process, land verification, and documentation.
Transforming Potohar into an ‘Olive Valley’
Officials from the Agriculture Department emphasized that this initiative is a step toward making Potohar the country’s leading olive-producing zone. Previous efforts have already resulted in the plantation of nearly two million olive saplings in the region.
“This scheme is not only about financial support—it’s about building a sustainable future for farming communities in Potohar,” said a senior official.
Farmers React Positively
Farmers have welcomed the scheme, saying that olive farming offers better returns than traditional crops. “The support is timely and will help small farmers like me move toward profitable crops,” said Tariq Mehmood, a farmer from Chakwal.
However, some growers stressed the importance of transparency in distribution and timely provision of saplings and equipment.
How to Apply
Interested farmers are advised to visit their nearest Agriculture Department office with land ownership documents and CNIC copies. Applications must be submitted before October 31, 2025.
FAQs
Who is eligible to apply for the olive subsidy in 2025?
Farmers who own or lease agricultural land in the Potohar region—including Rawalpindi, Chakwal, Attock, Jhelum, and Khushab—are eligible to apply. Proof of land ownership or lease, along with valid CNIC, is required.
What is the amount of the subsidy being offered?
Eligible farmers will receive Rs 57,960 per acre for olive cultivation. This includes support for land preparation, planting, and care during the initial growth phase.